Delivering Quality Data Collection for IIM Shillong Researchers with ThinkSurvey’s Survey Software Solution
Online Survey Software for Data Collection in action at IIM Shillong
Data collection is the most crucial part of any research project. When done right, it will provide authentic trends and analysis which are not only important for the objective of the research but also meaningful for the end stakeholders. We know how challenging it can be to recruit diverse participants and obtaining quality responses for academic research. Researchers at IIM Shillong overcame these bottlenecks using ThinkSurvey’s online survey services for data collection. We have delivered faster, reliable, cost-effective solution, helping researchers achieve meaningful insights and meet their objectives confidently.

Why Researchers Choose ThinkSurvey for Data Collection
Vast Pool of Participants – students, professionals, housewives, self-employed, business owners
Custom Filters & Screeners – Only relevant respondents qualify
Quick Turnaround – Collect large number of responses within 10–15 days
Quick approvals on data from the audit team. No back-and-forth needed
Snapshot of Studies Executed using our Online Survey Services for Research
Green Products Purchase Intention
The researcher at IIM Shillong conducted this study using ThinkSurvey’s survey software to access online audience panel from across India. We delivered responses from 500 participants spanning across 67 cities. The study was open for all Indian citizens, capturing data using 5-point Likert scale. The final data has an almost 50:50 distribution of male to female participants. The study explored key variables like – attitude measurement, social interaction, behavioural control, green purchase intention, long term orientation, and others.
Attitude towards Green Consumption
Our survey software, that gives access to the largest audience panel in India, enabled researcher collect 400 responses across 67 cities in less than 20 days. The final data had an almost equal distribution of annual household income – below 3 lakhs, 3 to 5 lakhs, 5 to 10 lakhs, 10 to 15 lakhs, 15 to 20 lakhs, and 20 lakhs and above. The final study delved into key variables like – intuitions, big picture, reasons for and against green consumption, and intentions towards green consumption.
Intention to use Artificial Intelligence at Workplace
Our best practices for primary data collection enabled the researcher at IIM Shillong collect responses from 300 working professionals. We delivered a healthy mix of participants from 16 industries across India. With omni presence of artificial intelligence (AI), the study aimed at exploring the potential to establish a hybrid workplace with a high number of human-machine interactions. The survey also captured which job functions are more likely to adopt and adapt to job augmentation brought in by AI.
Millets Consumption in India
Using ThinkSurvey’s survey software to access online panel of Indian citizens, the researcher surveyed 560 participants across various professions – service, business, housewife, and retired. We designed the survey to segment participants in three flows – frequently consuming millets-based food, tried once but not consuming anymore, and not heard of millets-based food. The study explored key variables like – health consciousness, environment consciousness, accessibility of millets-based food products, affordability, purchase intentions, and others. Our online survey services ensured the researcher received data within the desired timelines.
Consumer Behaviour towards Protein Supplements
With the growing trend of bringing in protein supplements in our daily dietary habits in many forms, the researcher aimed at studying this shift in consumer behaviour. Using ThinkSurvey online survey software for research, the researcher collected 250+ responses in less than 7 days. The study explored key variables like – role of nutritionists and gym instructors in purchase intention, role of advertisements, brand promotion and influencers in buying behaviour, factors like cost, colour, flavour and taste, and brand messaging, communication and clear labelling of the product. The survey also captured demographic value of working professional, business owners, and students.
Intention to use Mobile Travel Apps
In the last 5-6 years, we have seen a sharp increase in apps available for travel, tourism and leisure purposes giving access to domestic as well as international travel destinations at just our fingertips. But how useful these apps have been to the consumers, is exactly what this study intended to figure out. ThinkSurvey’s online survey services for data collection enabled researcher survey 500 Indian citizens across 68 cities. The study explored key variables like – usefulness, ease of use, innovativeness, privacy concerns., and others. The survey also captured demographic value of annual income – low-income group, middle-income group, and high-income group.
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Frequently Asked Questions (FAQs):
1. How is ThinkSurvey enabling IIM Shillong researchers for their data collection requirements?
To collect primary data for research, the scholars are using ThinkSurvey’s online survey services for data collection. Our online survey software gives access to diverse and reliable online participants across India. Whether for thesis submission, journal publications, conference papers, or statistical reports, ThinkSurvey supports a wide range of survey methods and questionnaire formats.
2. Who can use ThinkSurvey survey software for primary data collection for research?
ThinkSurvey is designed for academic researchers, PhD scholars, professors, and postgraduate students at IIM Shillong, and other institutions. We can support any kind of research theme – be it about working employees, organisations, social media impact, consumer behaviour, apps usage, or others. Reach your ideal participants and collect data from real users.
3. How does ThinkSurvey online survey panel ensure the quality of responses?
Our participant panel is pre-screened and regularly verified, before starting data collection for surveys. This ensures high-quality, reliable data that meets academic standards. We also encourage researchers use attention checks, and demographics filters to eliminate non-relevant responses.
4. Can ThinkSurvey collect responses from specific regions or demographics in India?
For academic projects that we covered for researchers at IIM Shillong, ThinkSurvey team ensured data from specific metro cities, income group levels, professions and even type of the family. You can customize your target audience to suit your research needs.