7 Essential Steps in the Market Research Process for Startups and SMEs
7 Essential Steps in the Market Research Process for Startups and SMEs Imagine launching a product, and later realizing it has no real market demand; or the competitor released the product/service with better features, attractive pricing and on-point marketing – resulting in losing the target market. All your money and hard work are gone! Something […]
Qualitative vs Quantitative Research: How to Choose the Right Approach
Qualitative vs Quantitative Research: How to Choose the Right Approach Every research project begins with a question. But how you find the answer depends on one crucial decision – whether to use qualitative or quantitative research. For some, the qualitative vs quantitative choice feels obvious – numbers for scale, words for meaning. Yet, in practice, […]
From Idea to Launch: Types of Market Research Every Startup Founder Should Know in 2025
From Idea to Launch: Types of Market Research Every Startup Founder Should Know in 2025 As per this press release on Start-up Conclave 2025, in the eight years since ‘Startup India’ began, India has become the world’s third-largest startup ecosystem. This government press release reports that startup numbers have grown from about 500 in 2014 […]
GST 2.0 in India: What It Means for Startups and SMEs This Festive Season
GST 2.0 in India: What It Means for Startups and SMEs This Festive Season Taxation reforms have always been one of the most significant levers for shaping India’s economic growth story. When the Goods and Services Tax (GST) was introduced in 2017, it was hailed as a “one nation, one tax” system that would simplify […]
How Market Research Validates Eco-Friendly Business Ideas in India
How Market Research Validates Eco-Friendly Business Ideas in India India is witnessing a surge in eco-friendly businesses and sustainable startup ideas. From organic skincare brands and zero-waste cafés to renewable energy solutions, more entrepreneurs are embedding sustainability into their ventures. But passion alone isn’t enough. Every eco startup needs to answer a critical question: will […]
How Market Research Can Make Your Restaurant Business Plan a Success in India
How Market Research Can Make Your Restaurant Business Plan a Success in India India’s food and dining industry is one of the fastest-growing sectors, driven by changing lifestyles, rising disposable incomes, and a young, urban population eager to experiment with cuisines. But this opportunity comes with intense competition. Every month, hundreds of new restaurants, cafés, […]
Top 10 Trending Topics of Research in India 2025
Top 10 Trending Topics of Research in India 2025 Choosing one of the top 10 research topics for 2025, like – ethical AI , employee-wellbeing, sustainable consumer behaviour, or gig economy – can set you apart academically. Equally important is having access to nation-wide audience panel that supports your journey. That’s where ThinkSurvey academic research […]
Trending Topics of Research on Influencer Marketing in 2025
Trending Topics of Research on Influencer Marketing in India 2025 Influencer marketing has transformed the way brands connect with audiences, reshaping consumer behaviour across industries. For academicians, studying influencer marketing research for academic research is not just about brand promotions — it’s about understanding psychology, trust-building, social commerce, and the shifting dynamics between creators and […]
A Step-by-Step Guide to Effective Primary Data Collection for Academic Research in India
A Step-by-Step Guide to Effective Primary Data Collection for Academic Research in India Academic research is only as strong as the data it relies upon. Whether you’re a PhD scholar, faculty member, or postdoc researcher, your ability to design, collect, and analyse high-quality primary data directly impacts the validity of your study — and its […]
7 Hot Topics on Political Science Research in India
7 Hot Topics on Political Science Research in India 2025 India, the world’s largest democracy, provides a unique ground for exploring political science research topics. In this vast nation, leaders of individual states and the prime minister at the national level are chosen through public elections held in different years. This recurring cycle of democratic […]
