Researchers at IIM Rohtak Collaborated with ThinkSurvey Online Survey Panel
Best Online Survey Panel in India – Building trust at IIM Rohtak
Collecting primary data can be challenging, especially with diverse participants and the risk of poor-quality responses. Researchers at Indian Institute of Management Rohtak (IIM-Rohtak), overcame these hurdles using ThinkSurvey’s online survey panel, which delivered targeted, high-quality participants. By simplifying recruitment and ensuring convenience for respondents, ThinkSurvey turned a complex data collection process into a reliable, cost-effective solution, helping researchers achieve meaningful insights and meet their objectives confidently.

Why Researchers Prefer ThinkSurvey:
Vast Pool of Participants – Urban, semi-urban, and tier-2 cities
Custom Filters & Screeners – Only relevant respondents qualify
Quick Turnaround – Collect large number of responses within 10–15 days
Academic Alignment – Data trends and analysis are aligned as per academic needs
Snapshot of Topics Covered with Online Survey Panel for Research
Selling practices followed by e-commerce websites during Covid 19, and their impact on consumers
The researcher collected 400 responses across 63 cities in less than 15 days, powered by our online survey panel for academic research that can be accessed via ThinkSurvey’s online survey platform. The final data had an almost equal distribution of annual income – Below 3 lakhs, 3 to 5 lakhs, 5 to 10 lakhs, 10 to 15 lakhs, 15 to 20 lakhs, and 20 lakhs and above. As the panic during Covid-19 was at its peak, the study explored selling practices and ethics of online sellers of relevant medicines and equipment. The final study delved into key variables like – brand love and trust towards online seller and medicine brands, resource scarcity, consumer perception and others.
How you feel about your current organisation
An exciting 3-wave study was carried out using ThinkSurvey’s online survey panel, offering vast pool of participants. We reached out to 100+ working professionals in 3 phases with a time gap. The survey captured seniority levels – junior, middle, and senior; further bifurcated to job positions – CXO, VP, senior director, director, senior manager, manager, senior executive, and executive. The study explored key variables like – emotional attachment to the company, job satisfaction, peer interactions, compensation & benefits, and others. We smartly managed the drop-offs in participation, and delivered responses from 100 working professionals who completed all 3 studies.
Influencer Marketing in B2B
With the growing trend of engaging with influencers for marketing activities, the researcher at IIM Rohtak aimed to explore the nuances behind the scenes. Using ThinkSurvey online survey platform for research, the researcher collected 200 responses. The study explored key variables like – communication and interaction with influencer, suitability and adaptability of influencer to business needs, ease of doing job and work productivity, change in brand perception, etc. The survey also captured demographic value of working professionals across all age groups.
Workplace Feigning
Have you ever noticed how sometimes people might not be as sick, stressed, or busy as they claim to be at work? This is exactly what this study intended to figure out. ThinkSurvey’s online survey panel enabled the researcher survey 150+ working professionals. The study explored key variables like – personality insights, job resources, work demands, workplace neglect, antagonistic work behaviour, etc. The survey also captured demographic value of marital status – unmarried, married without kids, and married with kids.
Banking in the omni-channel world
Trusting ThinkSurvey’s pan-India presence, the researcher at IIM Rohtak was able to gather 300 responses across 57 cities. Our online survey panel offered a healthy mix from urban, semi-urban and rural cities. The study aimed at exploring – preferred choice of banking partner, frequency of using the services, preferred mode/channel of interaction, satisfaction level, etc. The survey also captured channels often used to interact with bank like – physical visit to the branch, internet banking, personal bank representative, customer care call centre, social media channels, and chat options on the website.
Experiences at Workplace
Using ThinkSurvey’s online survey panel of working professionals, the researcher carried out this 3-wave study. A total of 250 participants completed all three studies administered with a 1-week gap between each survey. The study explored key variables like – working habits, team bonding, leadership qualities, office environment, work ethics, etc.
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Frequently Asked Questions (FAQs):
1. How are IIM Rohtak researchers collecting data for their surveys?
To collect primary data for research, the scholars are using online survey platforms such as ThinkSurvey, to access diverse and reliable online survey panel in India. Whether for thesis submission, journal publications, conference papers, or statistical reports, ThinkSurvey supports a wide range of survey methods and questionnaire formats.
2. Who can use ThinkSurvey for primary data collection for research?
ThinkSurvey is designed for academic researchers, PhD scholars, professors, and postgraduate students at IIM Rohtak, and other institutions. We can support any kind of research theme – be it about working employees, organisations, social media impact, covid-19, self care, or others. Reach your ideal participants and collect data from real users.
3. How does ThinkSurvey online survey panel ensure the quality of responses?
Our participant panel is pre-screened and regularly verified, before starting data collection for surveys. This ensures high-quality, reliable data that meets academic standards. We also encourage researchers use attention checks, and demographics filters to eliminate fake responses.
4. Can ThinkSurvey collect responses from specific regions or demographics in India?
For academic projects that we covered for researchers at IIM Rohtak, ThinkSurvey team ensured data from specific metro cities, income group levels, professions and even type of the family. You can customize your target audience to suit your research needs.