How IIM Kozhikode Researchers Enhanced Their Data Collection Process Using ThinkSurvey
Online Data Collection Process - Building trust at IIM Kozhikode
ThinkSurvey is proud to empower researchers from one of the leading institutions of India. Our state-of-the-art data collection process for academic research is gaining popularity over traditional methods of pen and paper-based data collection. Online channels provide access to a wide range of demographics with a quick turnaround from the participants. It is cost-effective when compared to offline methods and doesn’t require extensive resources, travel, and other expenses. The best part is participants can answer questions at their convenience which increases the reliability of the data collected.
Why Researchers Prefer ThinkSurvey:
Vast pool of demographics available
Large number of responses can be collected in lesser time
Data collected provides authentic trends and analysis
Quick approvals on data from the audit team. No back-and-forth needed
Cited papers – Result of state-of-the-art data collection process
Susceptibility to Political Fake News and Social Media Choice
Using online data collection process, the researcher at IIM Kozhikode surveyed 500 participants across 29 states & union territories of India in less than 20 days, courtesy our online audience panel that can be accessed via ThinkSurvey’s data collection software. The study delved into the phenomenon of believing “fake news” and examines whether our cognitive abilities aid in distinguishing truth from falsehood. The participants were also asked which political party they voted for in the previous general election in India.
Voting Preference Criteria - Identity and Tipping Point
Enabled by ThinkSurvey’s data collection survey software, the researcher at IIM Kozhikode used a novel experimental design to gather 500 responses. With an almost equivalent distribution of monthly income – 4,500 or less, 4,500 to 22,500, 22,500 to 44,500, 44,500 to 1,11,500, and above 1,11,500. This study examined the differential effects of exposure to adverse information about a favoured political party candidate on voters’ political choice.
Social Media and Online Political Activism
Powered by ThinkSurvey’s online data collection process, the researcher employed an innovative experimental design involving 500 participants via data collection survey software. The paper’s findings indicated that vulnerable socio-economic and linguistic groups exhibit greater reluctance to participate in OPA compared to their non-vulnerable counterparts. The survey also captured demographic value of caste type – general, OBC, SC, ST, and EWS.
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Frequently Asked Questions (FAQs):
1. How are IIM Kozhikode researchers collecting data for their surveys?
Among other channels, IIM Kozhikode researchers are using ThinkSurvey’s data collection survey software to reach diverse and reliable participants across India. Whether for thesis submission, journal publications, conference papers, or statistical reports, ThinkSurvey supports a wide range of survey methods and questionnaire formats.
2. Who can use ThinkSurvey for academic data collection process?
ThinkSurvey is designed for academic researchers across the globe, including PhD scholars, professors, and postgraduate students at IIM Kozhikode. Whether you’re working on a funded project or an individual thesis, we can help you reach your ideal participants across India.
3. How does ThinkSurvey ensure the quality of survey responses?
We use multiple quality checks such as speed checks, and logic validation to eliminate fake or bot responses. Our participant panel is pre-screened and regularly verified, before starting data collection for surveys. This ensures high-quality, reliable data that meets academic standards.
4. Can ThinkSurvey collect responses from specific regions or demographics in India?
Yes, we specialize in targeting specific regions, age groups, education levels, and more across India. Our panel includes respondents from Tier 1, Tier 2, and Tier 3 cities. You can customize your target audience to suit your research needs.
