How IIM Kozhikode Researchers are making best use of ThinkSurvey
Online Data Collection - Gaining trust at IIM Kozhikode
Online data collection is gaining popularity over traditional methods of pen and paper-based data collection. Online channels provide access to a wide range of demographics with a quick turnaround from the participants. It is cost-effective when compared to offline methods and doesn't require extensive resources, travel, and other expenses. The best part is participants can answer questions at their convenience which increases the reliability of the data collected.