Why Your Business Needs a Content Marketing Service
Why Your Business Needs a Content Marketing Service Content is everywhere – but not all content creates business results. Many companies hire writers for one-off blog posts or product descriptions and wonder why traffic or conversions don’t follow. The missing ingredient is strategy. A content marketing service marries strategy + execution: it identifies audience problems, […]
Quantitative Research Methods: How to Choose & Apply the Right Approach
Quantitative Research Methods: How to Choose & Apply the Right Approach The harsh truth is 32% of Indian startups fail because they build products nobody wants. Another 15% get the pricing wrong, according to GrabOn Startup Statistics 2025. Both problems have the same root cause: poor research or no research done at all. The startups […]
GenZ vs Millennials – Preferences during Diwali in India 2025
GenZ vs Millennials – Preferences during Diwali in India 2025 Our study explored how two key generations – Gen Z (born 1997–2012) and Millennials (born 1981–1996); perceive and celebrate Diwali in 2025. Based on short, spontaneous one-liners collected before the festivals began. The findings shed light on how cultural traditions are evolving across age groups. […]
6 Qualitative Research Methods Every Researcher Should Know
6 Qualitative Research Methods Every Researcher Should Know As per this report published in The Financial Express, India saw the shutdown of 11,223 start-ups in 2025, representing a 30% jump over the 8,649 closures in 2024. This number says how important it is to understand real customer needs before serving the market. Numbers and data […]
Trending Topics on Social Media Research in 2026
Trending Topics on Social Media Research in 2026 As we move into 2026, social media research continues to evolve rapidly, driven by new technologies, shifting user behaviours, and emerging platforms. From studying AI-driven content personalization and influencer credibility to analyzing digital well-being, algorithmic bias, and online community dynamics, researchers are uncovering how social media shapes […]
7 Essential Steps in the Market Research Process for Startups and SMEs
7 Essential Steps in the Market Research Process for Startups and SMEs Imagine launching a product, and later realizing it has no real market demand; or the competitor released the product/service with better features, attractive pricing and on-point marketing – resulting in losing the target market. All your money and hard work are gone! Something […]
Qualitative vs Quantitative Research: How to Choose the Right Approach
Qualitative vs Quantitative Research: How to Choose the Right Approach Every research project begins with a question. But how you find the answer depends on one crucial decision – whether to use qualitative or quantitative research. For some, the qualitative vs quantitative choice feels obvious – numbers for scale, words for meaning. Yet, in practice, […]
From Idea to Launch: Types of Market Research Every Startup Founder Should Know in 2025
From Idea to Launch: Types of Market Research Every Startup Founder Should Know in 2025 As per this press release on Start-up Conclave 2025, in the eight years since ‘Startup India’ began, India has become the world’s third-largest startup ecosystem. This government press release reports that startup numbers have grown from about 500 in 2014 […]
GST 2.0 in India: What It Means for Startups and SMEs This Festive Season
GST 2.0 in India: What It Means for Startups and SMEs This Festive Season Taxation reforms have always been one of the most significant levers for shaping India’s economic growth story. When the Goods and Services Tax (GST) was introduced in 2017, it was hailed as a “one nation, one tax” system that would simplify […]
How Market Research Validates Eco-Friendly Business Ideas in India
How Market Research Validates Eco-Friendly Business Ideas in India India is witnessing a surge in eco-friendly businesses and sustainable startup ideas. From organic skincare brands and zero-waste cafés to renewable energy solutions, more entrepreneurs are embedding sustainability into their ventures. But passion alone isn’t enough. Every eco startup needs to answer a critical question: will […]
