GenZ vs Millennials – Preferences during Diwali in India 2025

GenZ vs Millennials – Preferences during Diwali in India 2025 Our study explored how two key generations – Gen Z (born 1997–2012) and Millennials (born 1981–1996); perceive and celebrate Diwali in 2025. Based on short, spontaneous one-liners collected before the festivals began. The findings shed light on how cultural traditions are evolving across age groups. […]

#IndiaInOneLine: What India Means to Our Participants

#IndiaInOneLine: What India Means to Indians All it took was just one question – “Describe India in One Line”. What it brought forth were raw, heartfelt emotions that reflected the nation’s diversity and unity. This Independence Day, we conducted an exploratory campaign (using Qualitative Research), inviting 56 Indians, capturing their reflections on the country. While […]