7 Essential Steps in the Market Research Process for Startups and SMEs
7 Essential Steps in the Market Research Process for Startups and SMEs Imagine launching a product, and later realizing it has no real market demand; or the competitor released the product/service with better features, attractive pricing and on-point marketing – resulting in losing the target market. All your money and hard work are gone! Something […]
From Idea to Launch: Types of Market Research Every Startup Founder Should Know in 2025
From Idea to Launch: Types of Market Research Every Startup Founder Should Know in 2025 As per this press release on Start-up Conclave 2025, in the eight years since ‘Startup India’ began, India has become the world’s third-largest startup ecosystem. This government press release reports that startup numbers have grown from about 500 in 2014 […]
GST 2.0 in India: What It Means for Startups and SMEs This Festive Season
GST 2.0 in India: What It Means for Startups and SMEs This Festive Season Taxation reforms have always been one of the most significant levers for shaping India’s economic growth story. When the Goods and Services Tax (GST) was introduced in 2017, it was hailed as a “one nation, one tax” system that would simplify […]
How Market Research Validates Eco-Friendly Business Ideas in India
How Market Research Validates Eco-Friendly Business Ideas in India India is witnessing a surge in eco-friendly businesses and sustainable startup ideas. From organic skincare brands and zero-waste cafés to renewable energy solutions, more entrepreneurs are embedding sustainability into their ventures. But passion alone isn’t enough. Every eco startup needs to answer a critical question: will […]
How Market Research Can Make Your Restaurant Business Plan a Success in India
How Market Research Can Make Your Restaurant Business Plan a Success in India India’s food and dining industry is one of the fastest-growing sectors, driven by changing lifestyles, rising disposable incomes, and a young, urban population eager to experiment with cuisines. But this opportunity comes with intense competition. Every month, hundreds of new restaurants, cafés, […]
