IIM Jammu Researchers Partner With ThinkSurvey For Seamless Survey And Data Collection
Survey and Data Collection - Made Easy at IIM Jammu
ThinkSurvey made it easy to get clean, and relevant responses for the researchers at Indian Institute of Management, Jammu (IIM – Jammu), one of India’s top management institutions. The task given to us was to make their survey and data collection requirements seamless to enable high-quality, rapid, and targeted responses for academic research, from across India. From behavioural studies to public policy research, we’ve enabled projects that demand meaningful, and real-word data. Our team understands the requirements clearly and delivers fast.
Why Researchers Prefer ThinkSurvey:
Targeted Indian samples - Metro, semi-urban, tier-2 & 3 cities
Demographic diversity – students, professionals, housewives, self-employed
High-quality and timely responses - Most studies completed within 7–10 days
Flexible survey logic and filters – apply attention checks
Snapshot of Growing Collaboration - Data Collection for Surveys
Online Consumer Reviews and Hotel booking
The researcher collected 250 responses from 27 states and union territories of India in less than 10 days, thanks to our state-of-the-art data collection for surveys service. The participants were evaluated based on number of years of experience in online hotel booking – 0 to 2 years, 3 to 4 years, 5 to 6 years, or above 6 years. The objective of the study was to understand the influence of online consumer reviews on consumer hotel room booking postponement/indecisions.
Augmented Reality Shopping
The study focused on Augmented Reality (AR) – a technology that overlays digital information, such as images, sounds, or other data, onto the real-world environment in real-time. Using primary data collection for surveys ThinkSurvey enabled researche collect 250 responses, with an almost equivalent distribution of annual income – less than 5 lakh, 5 lakh to 15 lakh, and 15 lakh and above. The survey also captured the frequency of usage of AR features or apps for shopping purposes.
Online Consumer Reviews and Consumer Shopping
The researcher at IIM Jammu gathered responses from 250 participants, powered by our convenient online survey and data collection process. The respondents were from 24 states and union territories of India. The study delved into the influence of online consumer reviews on consumer shopping postponement/indecisions. The participants were evaluated based on number of years of experience in online shopping – 0 to 2 years, 3 to 4 years, 5 to 6 years, or above 6 years; across all education levels.
Ephemeral Content
The researcher initially faced challenge to reach out to social media users who engage actively with ephemeral content. This is where ThinkSurvey came into picture for its trusted survey and data collection process. The study explore key variables like – frequency of social media usage, frequency of consuming/viewing ephemeral content, and intention to share the same. A total of 100 participants were surveyed, with a healthy mix of age group – 17-22 years, 23-27 years, 28-32 years, 33-37 years, and above 38 years.
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Frequently Asked Questions (FAQs):
1. How are IIM Jammu researchers collecting data for their surveys?
One of the many ways, IIM Jammu researchers are collecting primary data is via ThinkSurvey’s convenient survey and data collection services to access diverse and reliable online participants across India. Whether for thesis submission, journal publications, conference papers, or statistical reports, ThinkSurvey supports a wide range of demographics demands and questionnaire formats.
2. What kind of academic research topics does ThinkSurvey support?
ThinkSurvey has supported studies from IIM Jammu on topics like consumer behavior, social media influence, shopping patterns, among many others. As long as your research involves survey-based data collection, we can support it. We work across disciplines like psychology, marketing, economics, sociology, and more.
3. Who can use ThinkSurvey for survey and data collection for research?
ThinkSurvey is designed for academic researchers, PhD scholars, professors, and postgraduate students at IIM Jammu, and other institutions for any survey and data collection requirements. We can support any kind of research theme – be it social media, environment, personal care, and others. Reach your ideal participants and collect data from real users.
4. How does ThinkSurvey ensure the quality of survey responses?
We use multiple quality checks such as speed checks, and logic validation to eliminate fake or bot responses. Our participant panel is pre-screened and regularly verified, before starting data collection for surveys. This ensures high-quality, reliable data that meets academic standards.
