University of Calcutta Researchers Collected Primary Data for Research Using ThinkSurvey
Primary Data for Research - First Choice at Calcutta University
Collecting primary data for research can be challenging, especially when participants are spread across diverse regions and backgrounds. The researchers at University of Calcutta initially faced difficulties in reaching the right audience for their academic research and ensuring genuine, thoughtful responses. What made ThinkSurvey stand out was its ability to deliver targeted, high-quality participant panels through its robust online survey software. By simplifying recruitment and ensuring convenience for respondents, ThinkSurvey helped transform a complex data collection process into a reliable, cost-effective solution tailored to the research goals.
Why Researchers Prefer ThinkSurvey:
Vast Pool of Participants – Urban, semi-urban, and tier-2 cities
Custom Filters & Screeners – Only relevant respondents qualify
Quick Turnaround – Collect large number of responses within 10–15 days
Academic Alignment – Data trends and analysis are aligned as per academic needs
Snapshot of Studies Conducted using Primary Data for Research
Study on Fast Fashion Brands
The researcher collected 200 responses from 44 cities across India in less than 7 days, thanks to our online audience panel that can be accessed via ThinkSurvey’s online survey software. The participants were measured by their frequency of social media usage – regularly in a day, 6-10 times a day, 2-5 times per day, and once in 2-3 days. The study delved into – social media platform usage to follow a particular fast fashion brand, follow of news feed and social posts from other followers of that brand.
Influence of Social Media Marketing Activities on Consumers Purchase Behaviour
ThinkSurvey’s primary data for research service enabled the researcher at University of Calcutta gather responses from 500 participants. The respondents were equally distributed amongst four major cities of India – Delhi, Mumbai, Bangalore, and Kolkata. The study delved into the influence of social media marketing activities on consumer purchase choices based on factors like – information, trendiness, relevance, customization, word of mouth, etc. Interactivity. The final data had a healthy mix of – business owners, professionals, self-employed, homemakers, students, service holders, and retired personnels.
Green Personal Care Products
The study explored key variables like – belief, knowledge and concerns regarding environment, buying habits, awareness about and motivation to purchase green products, health consciousness, etc. Using ThinkSurvey’s primary data for research service, the researcher was able to collect 500 responses, with an almost equivalent distribution of monthly income – below 30,000, 30,000 to 50,000, 50,000 to 1,00,000 and 1,00,000 and above. The survey also captured demographic value of family type – nuclear family, joint family, and extended family.
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Frequently Asked Questions (FAQs):
1. How are Calcutta University researchers collecting data for their surveys?
To collect primary data for research, the scholars are using ThinkSurvey’s online survey software to access diverse and reliable online participants across India. Whether for thesis submission, journal publications, conference papers, or statistical reports, ThinkSurvey supports a wide range of survey methods and questionnaire formats.
2. Who can use ThinkSurvey for primary data collection for research?
ThinkSurvey is designed for academic researchers, PhD scholars, professors, and postgraduate students at University of Calcutta, and other institutions. We can support any kind of research theme – be it social media, environment, personal care, and others. Reach your ideal participants and collect data from real users.
3. How does ThinkSurvey ensure the quality of survey responses?
We use multiple quality checks such as speed checks, and logic validation to eliminate fake or bot responses. Our participant panel is pre-screened and regularly verified, before starting data collection for surveys. This ensures high-quality, reliable data that meets academic standards.
4. Can ThinkSurvey collect primary data for research from specific regions or demographics in India?
For academic projects that we covered for researchers at Calcutta university, ThinkSurvey team ensured data from specific metro cities, income group levels, professions and even type of the family. You can customize your target audience to suit your research needs with our online survey software.
