Researchers at Amity University Leverage ThinkSurvey Online Survey Tool
ThinkSurvey Online Survey Tool in Action at Amity University
Primary data collection via online methods has started to become first preference for many academic researchers. It is easy, faster, and gives access to wide range of demographics. When done right using proven online survey tools, it will provide authentic trends and analysis which are not only important for the objective of the research but also meaningful for the end stakeholders. This is where ThinkSurvey made a mark as best survey software for academic research purposes, giving access to the largest pool of participants.
Why Researchers Choose ThinkSurvey for Data Collection
Targeted Indian samples - Urban, semi-urban, rural cities
Demographic diversity – students, professionals, housewives, self-employed
High-quality and timely responses - Most studies completed within 7–10 days
Convenience to participants – Surveys can be completed anywhere, anytime
Snapshot of Studies Conducted with our Best Survey Software in Research
Role of Social Media in Decision Making
The researcher at Amity University surveyed 300+ participants, powered by our online survey tools to access audience panel. What makes ThinkSurvey stand out is our presence in more than 108 cities across India. The study explored the role of social media content & advertisements in making purchase decisions. The key variables studies were – relevant & trustworthy ads, peer feedback and recommendation about seller and product, role of engaging with influencers, social media activities done by seller and eCommerce website, etc. The participants selected for this study were undergraduates and above, who uses social media frequently.
Impact of Social Media Marketing on Purchase Intention of Indian Young Adults
The focused demographics of this study were young adults who are in the age group of 18 to 35 years only. The study delved into the habits of young adults on social media channels. The key variables studied were – virality of the content, engagement generated on each posts, and the role of emotions to attract young adults for purchase intentions. Using the best online survey tools by ThinkSurvey, the researcher collected 300 responses. The participants were also evaluated on the time spent on social media accounts – Less than 2 hours, 2 to 3 hours, or more than 3 hours a day.
Generative AI and its impact on working employees
On ThinkSurvey’s online audience panel, the researcher reached out to a vast pool of participants and collected data from 300 IT employees, in less than 20 days, thanks to our best survey software for survey-based researches. The participants were segmented based on number of total years of experience they carried – 1 to 5 years, 6 to 10 years, 11 to 15 years, 16 to 20 years, and above 20 years. The objective of the study was to understand the usage and penetration of AI in day-to-day work activities, acceptance or resistance towards AI tools, and impact on employee productivity.
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Frequently Asked Questions (FAQs):
1. How are Amity University researchers collecting data for their surveys?
One of the many ways, Amity University researchers are collecting primary data is via ThinkSurvey’s best online survey tools to access diverse and reliable online participants across India. Whether for thesis submission, journal publications, conference papers, or statistical reports, ThinkSurvey supports a wide range of demographics demands and questionnaire formats.
2. What kind of research areas does ThinkSurvey online survey tool support?
ThinkSurvey has supported varied studies from Amity University on topics like consumer behavior, shopping trends, and social media influence, among many others. As long as your research requires survey-based primary data collection, we can support it. We work across disciplines like psychology, marketing, economics, sociology, finance, and more.
3. Why ThinkSurvey is the best survey software for data collection in research?
ThinkSurvey is designed for academic researchers, PhD scholars, professors, and postgraduate students across the globe, for any survey and data collection requirements. We can support any kind of research theme – be it social media, environment, personal care, and others. Reach your ideal participants and collect data from real users in less time.
4. How does ThinkSurvey ensure the quality of survey responses?
We use multiple quality checks such as speed checks, and logic validation to eliminate fake or bot responses. Our participant panel is pre-screened and regularly verified, before starting data collection for surveys. This ensures high-quality, reliable data that meets academic standards as required at Amity University.
