Qualitative Research that Brings Real Human Stories
ThinkSurvey provides specialist qualitative research services in India — so you can understand motivations, emotions, and context behind behaviour.
Collect authentic, context-rich insights that explain the why
Uncover motivations, unmet needs, and cultural nuances that matter for product design, communications, branding, and policy. Whether you’re an academic, startup, or brand, our approach gives you rich, actionable stories — not just metrics.
In depth Interviews
One-to-one interviews to explore personal experiences and beliefs
Focus Group Discussions
Moderated group conversations to observe social dynamics
Online Communities
Engage with participants online for longitudinal ongoing insights
Diary Studies
Capture day-to-day behaviour and experience over time
Usability Testing
Observe product interactions and refine UX
Co-creation Sessions
Moderator-led workshops for rapid ideation
Why Qualitative Research is Key to Business Growth
Turn conversations into clarity — uncover the stories, motivations, and context that drive customer choices. With qualitative research, every decision is backed by real human understanding for stronger strategies and long-term impact.
Deeper Product Development
Understand how people actually use your product and refine features based on lived experiences, not assumptions.
Resonate Brand Narratives
Test language, tone, and messaging directly with your audience to ensure your campaigns resonate authentically.
Better Customer Journeys
Map real pain points and unmet needs across touchpoints, enabling smoother, more meaningful customer experiences.
Effective Innovation
Use co-creation and feedback sessions to design solutions that customers feel part of — increasing adoption and advocacy.
Stronger Brand Positioning
Learn how your brand is perceived emotionally and culturally, and fine-tune your narrative for relevance and trust.
Improved Academic Research
Go beyond surface-level responses and uncover rich narratives and cultural contexts to strengthen your research.
Get Insights from Real People, Right People
ThinkSurvey connects you with authentic Indian voices, capturing lived experiences, emotions, and cultural nuances that numbers alone can’t reveal. Every response reflects the depth and context needed for impactful, India-focused qualitative research
Audience Panel
High-quality, pre-screened panel of Indian citizens from every corner of the country
Vast Demographics
Be it students, professionals, housewives, or businesses we have every participant
Expert Team
Seasoned researchers who understand every aspect of qualitative research
No Limit
Be it 50 or 5000. Get as many responses as needed for your study
Timely Delivery
From start to finish, the project is delivered within the defined timeline
Customer Support
We assign a dedicated person who would assist you in every step you take
What Customers Speak About Us
Srishti Raai
Co-Founder, SOEZI BEAUTY LLP
Rashmit Arora
Co-Founder, NewNorm Foods
Suraj M Tambakad
Associate, Chatur Ideas
