Whether you are running a business or an employee of it (specially marketing executives), keeping yourself updated on current business trends and competitor analysis of utmost importance to sustain the market.
Know who your customers are, what they do in their daily activity and how your business can help them in solving their pain points.
Have customers for your business already? Know if they are getting what they asked for. Are they happy? Is there anything else your business can offer to them?
The best way to know how your customers are looking at your brand is by directly asking them. Be aware on how much your target audience is updated about your brand, or if competitors are already trending in the market.
Why is it important to conduct Surveys?
How ThinkSurvey can make Market Study better for you?